Sparkroom - Latest Comments

Re: Google’s View on Lead Aggregators

Will Dangerfield — Fri, 09 Sep 2011 18:01:38 -0000

Where is the small business owner in all of this? They are the ones getting squeezed out of the market by the aggregators.

Re: Sparkroom Awarded Best EDU Lead Management Platform by LeadsCouncil

Acienks70 — Sat, 06 Aug 2011 02:36:45 -0000

I see you put a lot of work in this site! Keep writing! Justin Bieber Wallpaper

Re: Grand Canyon University Selects Sparkroom Enrollment Marketing Automation

Chris Meerschaert — Wed, 05 Jan 2011 21:47:03 -0000

Congrats to both Sparkroom and GCU on the new partnership. With the on-demand access to critical performance data, I anticipate 2011 will be a banner year for GCU. After all, he who has the data WINS!

Re: Observations on Hill Day

rjeka hotels — Thu, 29 Jul 2010 20:13:07 -0000

i liked the article ...,

Re: QuinStreet Losing Share in EDU?

stevenloi — Wed, 16 Dec 2009 19:46:20 -0000

Several thoughts:

1 - If their goal were to IPO, then it makes sense for them to not agressively grow their EDU category as compared to their other categories.

2 - Toward end of Q109, Quinstreet put up a lot of job postings to hire web developers to revamp their legacy web properties.

3 - I would imagine they'll aggressively grow EDU in 2010 (if they aren't doing so already).

P.S. A disqus comment system would really reduce the friction for blog comments. :)

Re: Sparkroom Launches Lead IQ for EDU

2020 Higher Education — Thu, 26 Mar 2009 12:24:26 -0000

I chair the Canadian Bureau for International Education (CBIE) E-International SIG. (CBIE with a membership of 200 Canadian universities and colleges is Canadaâ€™s only national organization dedicated to international education.)

Iâ€™m writing a paper for this CBIE SIG â€œA Blueprint for Global Canadian Online Business Schoolsâ€ and would really be interested in knowing more about Sparkroom Lead IQ 2.0.

Re: Sparkroom Launches Lead IQ for EDU

JohnPhilipGreen — Tue, 03 Feb 2009 15:34:07 -0000

Congrats Jamie!

We work with a few dozen colleges that would probably really benefit from a platform like this. I'd love to see a demo.

Re: Lead Provider Assets

Bill Rice — Fri, 16 May 2008 08:55:42 -0000

Carrying the theme of quoting smart people. I asked this specific question of Sandy Kory (Media Venture Partners)--"What makes a lead generation company valuable?" He was very specific and it foots well to your analysis, Jamie and Paul:

1. A sticky value proposition to their revenue production--your lead consistently convert and I become hooked on this steady, high quality injection of prospects

2. A discriminating efficiency in buying, monetizing, and scaling their traffic and resulting lead generation

Simple in concept, hard in execution. Even the top ones are having challenges as things change--in markets they support, in techniques they use, in sales processes they feed, and in consumer expectations.

Re: Lead Provider Assets

LeadCritic — Tue, 13 May 2008 19:38:57 -0000

I don't think generating the leads is all that simple, as you stated. What makes it difficult in todays market is matching your marketing spend to your buyers spend. This is becoming much more challenging then it has ever been. If you work for a company that depends only on organic traffic, as does Paul's company then the delivery mechanism may be your major concern.
Distributing leads efficiently is obviously very important, but more and more companies that pay for marketing are realizing that it is also very important and sometimes difficult to keep a nice margin built in.

I think companies are realizing that technology is not the only answer. Even with algorithmic distribution methods LT lost money last quarter because they could not manage to lower their marketing spend to match their buyers spend and that goes for many of the companies in the market.

Re: Lead Provider Assets

paulknag — Tue, 13 May 2008 15:31:32 -0000

Legendary mortgage lead salesman Bruce Cook once told me that the ideal lead generator would "inject high quality leads into the bloodstream of the lender." I agree. The best lead provider must master both quality and delivery mechanism, and LendingTree in their time (circa 1999-2004) nailed this better than others.